Reg EvesReg Eves.

Reginald Thompson Eves (12 December 1892 to 1972) was a British editor and writer of comics and story papers for the Amalgamated Press. He joined the company in 1908, and during the First World War was assistant editor, under editor John Nix Pentelow, of the boys' story papers The Magnet and The Gem, also writing many of the stories. He was impressed by the letters he received from female readers of The Magnet, and after the war, when AP were seeking to expand into new markets, he launched the girls' story paper School Friend in 1919, becoming its first editor.